Thursday, April 25, 2013

Simple how to “Win a sale!” (Part One: A little observation can help.)


Let the games begin….


“It’s your turn, Alice,” prompted Giselle impatiently.

Dice seemed to tumble with invisible force across the game board.

“Snake-eyes!  UGH!  You move two-spaces, go up the ladder, and win, again, ” conceded Giselle, while rolling her big brown eyes with disgruntlement.      


A child-like giggle ensued as the blue pawn moved, seemingly by itself, across the game board.

“Huzzah, mon petite fantome!” cried Madame Le Tron, as she entered the dining room.

“Well, I ‘ve had enough fun for one day,” said Giselle between her gritted teeth, as she wrestled with the game board and the invisible force that held on to the same.

“Alice, let go of the board now!”

Giselle tumbled backward, game board in- hand.

“Very funny, you little ‘impish wonder’,” grunted Giselle.

“Alice, that wasn’t very nice.  Remember, you are a guest here at Le Tron and can be sent back to the other realm at any time,” warned Madame.

Mischievous laughter could be heard fading down the hallway.

“Ghosts!” harrumphed Giselle, getting up off of the floor. “What is she doing here anyway?”

“Helping the re-cycletrons to put shrouds on our new line of ghosts going up on Etsy next week.  And, beating you at Snakes and Ladders,” said Madame teasingly.

“Ha, ha, very funny,” said Giselle sarcastically. “I’d wish she’d act her age instead of acting three.”

“Oh, you mean one hundred and three!  Well, it is true, Giselle. Alice wasn’t born yesterday, nor did she die yesterday, to be perfectly frank,” Madame winked.

“Don’t get me wrong, Madame. I love Alice, but once, just once, I’d like to beat her at something,” offered-up Giselle, a hint of vengeance in her voice.


“Well, you might, if you do your … ‘Research’.”

“Research?”

“Exactly. I’ll wager that every time you play a game with Alice, you lose, qui?”

Giselle nodded her pretty blonde head.

“When Alice and I play Scrabble,” Madame continued,  “I win, upon occasion. ”

“Surprisingly so,” giggled Giselle, “ considering what a great speller you are.” There was that tone of sarcasm of again.

“Very funny, Mademoiselle,” Madame went on, adding a bit of sarcasm of her own. “When Ghoulish Gordon plays a game with our petite fantome, what game do they play?”  


“Slap Jack,” laughed Giselle.

“ I know. Don’t even go there,” quipped Madame Le Tron.

“Slap jack with a ghost, right?”

“Anyway, who wins?”  asked Madame.

“ I have seen both of them win.”

“D’accord,” nodded Madame Le Tron.  “What other games have you seen Alice play?”

“Dominoes with the re-cyletron, Ralph, and Chess with Managing Mike.”

“And, does Alice always win against them?”

“No, not always,” admitted Giselle.

“So, if I we dig a bit deeper, what games other than Snakes and Ladders do you play with Alice?” probed Madame.

“Backgammon,” replied Giselle.

“And who wins?”

“Alice does.”

“And there you have it!”  affirmed Madame Le Tron

“You lost me,” uttered a bewildered Giselle. 


“Well, what does our research tell you?”

“ That I’m lousy at games?” answered Giselle.

“Well, we know that’s not true.  You usually beat me at Scrabble,” replied Madame.

“Spelling….”

“Ha, ha, ha,” Madame admitted, laughing. “So, based on your observations, what do the two games that you play with Alice have in common? Something that the games she plays with others don’t?”

Giselle thought for a moment. “Well, they are played on boards.”

“Scrabble is played on a board,” pointed out Madame.

“With dice.…”

Madame gestured for more with her black-gloved hand. “What else?”

“And, all the games we play were suggested by Alice….”

“Precisely, because Alice is a ghost, and a mischievous one at that! Those of us who have had age-old encounters with Alice have observed her ways and have learned from our observations, as any good researchers would. Alice is good with the die!’’

“Alice cheats!” exclaimed Giselle.

“Let just say, that after one hundred and three years of research and observation, Alice has learned to “play” some games,” restated Madame Le Tron.

“Why, that little ‘impish wonder,’” reiterated Giselle, laughing.


Ah, once again, all is well in the World of Le Tron!

Au Revoir, regardez vous, next Friday at 3pm!




Madame Le Tron

Note:  In a continuing effort to find our “Niche Market”, we are excited to announce that we will be appearing in our first Mystic Arts Fair this May.  To prepare for this event we went “back to the basics” and created an old fashioned to do list to begin our research.

Our product is a line of Dark Fairies a la Le Tron.  This line includes Wall Art and our very popular dolls on a stick, big here in Minnesota.

We’d like to share our “To Do List!” with you!

Google Search Fairies
Etsy Search Faires
Library
Barnes and Noble
Read, read, read
Render Designs

(From here we had a basic design plan, but were looking for the “Twist.”)

Back to Google – discovered a thread to elementals

And we had it!  Elemental Fairies! From here we started down the path of Mystic Arts, Meditation and Healing.

Then we were touched by fate. We were looking to register in a neighborhood art show and notice an ad for a Mystic Arts Fair. We attended that event and “lo and behold” everything fell into place. We found our audience and it felt like home!

As we refine our product line, all of these “stops along the way”, play a significant roll in product design and development, as well as audience building and marketing. We are very anxious to see the results.



We would love to understand how you have used research and observation in product design and “Niche Marketing”.  Please share with us below.









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