Friday, May 31, 2013

Seasonal Sales Trends!



To EVERYTHING…

 There is a SEASON


“Bon Jour, Madame!”

“Giselle, you startled me. Using the backdoor?” 


“Qui, Madame, It’s golf season again….”

Whip, crack, slam, boing!”

Fore?

Madame Le Tron and Giselle looked at each other, shook their heads, and said in unison, “Ghoulish Gordon.”

“Did you find the bike helmets?” asked Giselle.

“Qui, Mon Cheri, yours is by the front door. Do you remember the rules?” inquired Madame Le Tron.

“Qui, Madame. During Golf Season, don’t leave home without one!”

“It is hard to believe he wins as many tournaments as he does!” Madame exclaimed under her breath.

“You know he cheats.”

“Giselle,” scolded Madame.

“He does,” Giselle replied emphatically.

Whip, crack, slam, boing!”

“Gordon?  Really? Well that’s a bit hard to believe.  I mean, considering --” Madame nodded toward the sound of yet another golf ball hitting yet another tree.

Fore?Ghoulish Gordon called once again, a bit timidly.

“I mean – well, never mind then. You see what I mean.”

“Qui, Madame,” agreed Giselle.

“C’est tout! Well, school est fini, and, with graduation one week away, what are you doing to keep yourself busy, Mon Cherie?”

“Setting up college orientation, looking for some extra employment, besides Le Tron, and deciding which classes to take.  What about you?”

“Well, besides getting ready for the relatives to arrive for your graduation, the upcoming art show on Saturday, and my Blog, I thought I’d spend some time brainstorming the idea of looking at seasonal sales trends for building inventory, that we discussed last week, in our 2nd Quarter Review.”

“What have you got so far?”

“Not a whole lot.  Given the nature of our business, I thought I would decide…”

What seasons are our best seasons for selling on-line?

#1.  Halloween

#2. Valentine’s Day

#3.  Perhaps, Spring, given our new Fairy Line

What art shows and festivals have we participated in that have been a success?

#1.  The Art Crawl
-      October and April

#2.  Art In The Hollow
-      June

What opportunities have we missed (due to the lack of inventory ?)

#1.  The Zombie Pub Crawl in October

#2.  Real Haunted Tours of the Historic Mounds Theatre  
        in October

#3.  The Paranormal Pajama Party at the same theatre 
        in April

#4.  Just having enough inventory on-hand to maintain
       one hundred items for sale on ETSY.

“Mon, Dieu! This is more than overwhelming,” cried Madame Le Tron. “If we plot out all of these events, not to mention trying to meet the goal of ‘One hundred items for sale on ETSY,' well, I just don’t see how we can get it done.”

“We could cheat!”

“Really, Giselle, what is it with you and cheating?  I do hope you have not used that technique to get through high school and that you don’t plan on using that technique to get through college!”  Madame admonished.

“Bien sur que non, Madame!  Perhaps it would be better to say, ‘Take advantage of the opportunities,’ ” giggled Giselle.

“Perhaps you should explain, Mademoiselle,” intoned Madame Le Tron, as she crossed her arms one-over-the- other and spun her desk chair to face Giselle.

“Bien sur, instead of facing each of these events individually and building inventory as they come, let’s look at the trends and build for those.”

What “seasons” do we have the greatest sales opportunities?

-      Spring and Fall

What are our down times?

-      Winter and Summer

Amount of inventory needed to meet our high demand seasons and maintain “100 items for sale on ETSY?”

-      150 to 200 pieces


“Voila,” said Giselle.

“Qui, voila,” said Madame Le Tron.  “I would not call it cheating, Giselle.”

“Qui Madame, I agree that ‘taking advantage of the situation’ is a much better phrase.”


“Shhh,” Madame held a long, black-gloved finger to her lips. “Do you hear that?”

“I don’t hear a thing,” answered Giselle.

“Exactly. Do you think Ghoulish Gordon is done practicing for today?”

Giselle rose from her chair, crossed to the front window, and looked out.  Stifling a giggle and shaking her head “no,” she beckoned to Madame  Le Tron to join her.

Once madame was by her side, Giselle whispered, “I think he’s practicing his cheat…,” she corrected herself. “I think that Ghoulish Gordon is, ‘taking advantage of his situation.”



There, in the front yard, right before their very eyes, Giselle and Madame watched as Gordon swung his golf club and completely missed hitting the golf ball, yet the ball miraculously lifted off the tee and headed straight up into the air, oddly followed by a pink tutu and a pair of very small tap shoes.

“Told you so,” whispered Giselle.

“Do you mean to say our ‘petite fantome,’ our little ghost, Alice, helps Ghoulish Gordon cheat?” Madame asked in astonishment.

“Well, let’s just say that she helps him, ‘take advantage of their unique situation’!”

“Hmmm,” responded Madame Le Tron.

Ah yes, all is well, or is it, in the Wonderful World of Le Tron!




Join next Friday at 3pm Central.




Au Revoir,

Madame Le Tron


We would love to know how you handle your growing business.
Please take a moment to share your thoughts below...









No comments:

Post a Comment