Things to do!
“Vacation -- Bah-Humbug! Maybe ‘E-mail Bankruptcy’* is the answer,”
sighed a frazzled Madame Le Tron, as she scrolled through her e-mail logjam, a
result of her two-week vacation.
“C’est IMPOSSIBLE!” exclaimed Madame
aloud.
“What’s impossible?” asked Giselle, as
she entered the tiny office, hoping to use the computer to take her placement
test for university.
“Over 500 e-mails, a things-to-do-list
still to be created, one week to fill our biggest order of the year, and a blog
to write, right now. Add to that unpacking, grocery shopping, work assignments,
and a potential of two to three new shows to prep for, your going off to
college, orientation for the same, and our most important recycle-tron
recovering from knee surgery….”
“Actually, he had an axle replacement,”
Giselle whispered under her breath.
“Pardon moi?” said Madame Le Tron,
rubbing her eyes behind her big black glasses.
“Is the computer free?” asked Giselle.
“Ah, Mon Cherie, could you check back in
an hour?”
“Qui, Madame….Madame, perhaps you
should consider the use of creativity beyond your craft. You are the most creative person I know.”
“Qui, qui, qui Giselle, merci,” Madame
replied dismissively, waving a black-gloved hand her way.
“No, seriously, look at all you have
done. You have created Le Tron ~ “Toys
with a Twist!” from nothing. The
concept, the storyline, even us -- We
were created by you! The re-cyletrons
were your creations, even Managing Mike, the recycle-tron with the axle/knee re-placement
was created by you. Honestly, Madame, the “knee injury” was your own creation.
So use a little of that creativity of yours to figure out what you need to get
done and do it! Why not take a moment to
scroll through your e-mail, see what jumps out at you, and save it. Then go ahead and commit ‘E-mail Bankruptcy’
with what is left!”
“An excellent idea, Giselle! Here, the
computer is all yours!” beamed Madame Le Tron, rising from her desk.
‘He-he-he, creativity beyond the
craft! Go “Team Giselle!’ thought Giselle, delighted as she sat down to the
computer screen.
“By the by,” inquired Madame, poking
her head back into the room. “How did you get so smart?”
“Soon-to-be college freshman, majoring
in phycology,” giggled Giselle.
“But, of course,” winked Madame Le
Tron.
Ah, yes, all is well in the Wonderful
World of Le Tron!
See you again, next Friday at 3 pm
Central!
Au revoir,
Madame Le Tron
*E-mail
Bankruptcy was an article found on www.inc.com
, which we posted on our blog last week while on vacation. The thought was
delightful and certainly worth considering but, had we done it, we would have
missed what we think is a great to- do- list. Enjoy! These ladies seem to have it
“Going-on”!
Check out their site and their fabulous 50% off sale!
THIRTY IN THIRTY
1. Outline a blog post
2. Write up your blog post
and hit "publish"
3. Spend 30 minutes
promoting your blog post on social media
3. Make a list of 10 blogs that
write about type of products you sell
4. Contact 1 blogger from
your list - tell them why you think their readers would be interested in your
products, and invite them to write about your range (rinse and repeat)
5. Create a Facebook ad
for your business
6. Read-up on trends for
Winter / Christmas
7. Sign-up for a free Mail Chimp
account so you can start to build an email list for your shop
8. Create an email sign-up
box for your website
9. Write your email welcome
text
10. Send a thank you card to
a loyal customer who has bought from you in the past
11. Thank the last 5 people
who have followed you on Twitter / Facebook and ask them to tell you something
interesting about themselves
12. Check your Google Analytics
and write a list of 3 actions you need to take as a result of what you learn
from your stats
13. Re-write your About Page
to give it a bit more oomph and sizzle (did you know About pages are often the
most visited on websites, after the home page?)
14. List 5 new products on
your website
15. Fill out our Marketing Health
Check
16. Take a better photograph
of a product you already have for sale, and add it to your website
17. Re-write the product
descriptions for your 3 best-selling products to include search-engine friendly
keywords
18. Launch a summer sale!
19. Write a press
release
20. Send a press release to
a magazine you've always wanted to be featured in
20. Contact three customers
and ask them for a testimonial for your website
21. Create a fun video for
your About Page using Powtoon
22. Outline a newsletter for
your subscribers, letting them know what you've been working on
23. Write and publisher a
newsletter for your subscribers
24. Read a chapter of a
business book (need recommendations? Ask us!)
25. Re-visit your goals for
2013 and write down anything you've not yet done
26. Jot down ideas for your
Christmas product range
27. Get a friend to go
through your website and give you some feedback
28. Add an FAQ to your
website with the most common questions you receive
29. Register your domain
name so you can set up a professional email address
30. Write a list of the
things you've achieved this year, and give yourself a pat on the back!
http://www.handmadehorizons.com
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